Environmentally responsible cotton
and plant-based dyes

This season, American Vintage has developed an environmentally friendly denim made from rough cotton fabric with a structured cut that uses less water in production. This fabric is part of our green approach, which echoes the launching of another piece: the 100% natural plant-based dyed Vegiflower T-shirt. Our new sustainable range takes centre stage with this environmentally responsible fabric and plant-based dyes.